About Us

Our Story

At NOVER, we have always believed that the shoes should be as hardworking and thrifty as the person in them. Today's world is busy, and there is never a day where one’s activities are limited. One moment, you are running to the awaiting bus or entering the office, the next, you are having business lunch with colleagues or going for a jog after a long day work. Life happens without just one background so why should one’s shoes offer only one background. That is the thought that gave birth to the ideology at NOVER – to make an everyday running sneaker that can follow the owner anywhere.
Most of us tend to agree that running shoes are made for one purpose and one purpose only – running. And while running shoes can do their job as intended quite well, they tend to be very bulky and restrictive when just walking about. On the contrary, various recreational footwear is rather nice looking but does not provide enough restraining qualities when one has to some rush. We were sure that there has to be smarter solution than this. Instead we were determined to create a shoe that was able to do it all. A footwear, stylish and discomfort free but most importantly actively able to cater to the diverse needs so presented by the reality. Here, we introduce our modern and active cushioning system.
The unique cushioning system we developed takes into consideration your level of activity. So if you are walking, standing, or running, NOVER shoes will follow your actions, providing you with the necessary support at the very moment you need it. All this means that you won’t have the familiar wish to throw off your shoes within a few hours.
So, wherever life leads you, NOVER has got you covered. We’re not just making shoes; we’re crafting footwear that adapts to your world, so you can keep moving forward without missing a beat. Never OVER ! Never STOP!